Identity can be considered to be one of the most complicated words, even if it is gradually becoming more common both in the mass media and daily speech. Identity is an old concept in philosophy, but is a new concept in other contexts. Both individuals and businesses have their own specific identity; some are well known, others not. Through good insight, targeted processes and effective market communication, we help you to develop and manage your identity within the communications process. Brand construction and brand strategies are playing an increasingly important role, and as a result of ever-tougher competition, great importance is placed on design as a tool. Design with a distinctive character distinguishes you from your competitors.
There is no brand without communication
Signatur Identity’s most important assignment is to help you to perfect and manage your identity through content and design,
effective market communication and clear positioning. We extract and specify what’s unique in relation to others in a positive
way. Once we have succeeded in achieving this, we have created a brand. In other words, an appreciable promise. Unless communication
has substance, there is no brand.
Signatur’s identity process involves six main steps:
- Insight phase
- Analysis
- Situation description
- Positioning basis
- Creative strategy
- Communications strategy
The identity process is a good foundation and tool for developing information and marketing. The work should be anchored in
the vision and strategy of the business. The content is structured and evaluated jointly. Signatur is a good sparring partner
and adviser. From this starting point we can help you along the entire way, from the first introductory meeting to the complete
roll out of profile campaigns.
Arild Hoem is head of Signatur Identity.
